KFC: That’s Finger Lickin’ Good

KFC, a fast-food brand, increased its popularity among millennials in the US by building a platform based on its iconic tagline "Finger lickin' good".

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Restaurants & takeaways Media channels: Sales promotion, Television & Connected TV, Websites & microsites, Mobile & apps, Online video, Outdoor, Out-of-home Budget: No budget

Campaign video

Creative assets

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