KFC: Shift+K+F+C

KFC, a fast-food brand, connected with gamers by providing them with a cheat code Shift+K+F+C to lift sales in Saudi Arabia.

Campaign video: KFC – Shift+K+F+C

Read the full campaign case study

Selected creative: KFC – Shift+K+F+C

Credits

Creative agency: TBWA\RAAD DubaiAccount Director: John AbiadAccount Manager: Ashleigh MorganArt Director: Pedro VelasquezChief Creative Officer: Walid KanaanChief Innovation Officer: Jennifer FischerContent Creator: Santiago RamirezCopywriter: Majdy AlawnaCorporate Communications Director: Romy AbdelnourCreative Director: Alex PinedaDesigner: Mohammad Alkawas / Tatiana KamalDeveloper: Pradheep NairExecutive Creative Director: Bruno BomedianoGeneral Manager/MD: Joe LahhamMotion Designer: Camilo RojasSenior Digital Art Director:...

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