KFC: Secret Menu

KFC, a fast-food brand, silently released its Secret Menu in Australia, yet generated significant PR coverage and incremental sales.

Restaurants & takeaways
Australia

Campaign video: KFC – Secret Menu

Read the full campaign case study

Selected creative: KFC – Secret Menu

Credits

Creative agency: Ogilvy SydneyArt Director: Ash MyburghCopywriter: Wilson KwongDigital Project Director: Gareth MorganExecutive Business Director:...

Learn more Get a demo