KFC: Secret Menu

KFC, a fast-food brand, silently released its Secret Menu in Australia, yet generated significant PR coverage and incremental sales.

Campaign video: KFC – Secret Menu

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Selected creative: KFC – Secret Menu

Credits

Creative agency: Ogilvy SydneyArt Director: Ash MyburghCopywriter: Wilson KwongDigital Project Director: Gareth MorganExecutive Business Director:...