KFC Romania: AltKFC

KFC, a QSR brand, launched a campaign in Romania to reassert the brand's credibility and tighten the connection with consumers.

Context

KFC Romania is one of the top QSR brands on the local market that welcomes tens of thousands of clients daily in its restaurants across the country.

Locally, the brand's essence is translated through authenticity ("#bereal"). This reflects not only in products and services, but mostly in the way KFC designs its communication campaigns.

AltKFC is the latest instalment of the long-term concept-platform Social Entertainment Channel, which is meant to connect KFC with consumers by delivering its brand philosophy through a digital content-driven, but always-innovative approach.

The insight

Under the reign of social media empowerment, we assist the explosion...

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