KFC Romania: AltKFC

KFC, a QSR brand, launched a campaign in Romania to reassert the brand's credibility and tighten the connection with consumers.

Context

KFC Romania is one of the top QSR brands on the local market that welcomes tens of thousands of clients daily in its restaurants across the country.

Locally, the brand's essence is translated through authenticity ("#bereal"). This reflects not only...

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