Brand : KFC
Brand owner : Yum China
Main Agency : Mindshare Media
Put on the market : Mainland China
Launch time : May 16, 2019-August 15, 2019
Industry : Catering
Media channels : social media, outdoor advertising, weather apps
Budget : 5 million
In China, more than 355 million people use online food delivery, and 78% of them place an order at least once a week.
However, it rains for a third of the year in China, and according to data, orders for take-out on...
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