KFC, a leading brand in the fast food industry, faces the huge take-out market and the gap in Yutian food delivery. It hopes to increase its market share in its take-out business, position the brand as a Yutian Zhaixiang fast food restaurant, expand KFC's business scope and improve consumer reputation And love.
Case details
Brand : KFC
Brand owner : Yum China
Main Agency : Mindshare Media
Put on the market : Mainland China
Launch time : May 16, 2019-August 15, 2019
Industry : Catering
Media channels : social media, outdoor advertising, weather apps
Budget : 5 million
Case summary...
