KFC Rain God’s Home Delivery

KFC, a leading brand in the fast food industry, faces the huge take-out market and the gap in Yutian food delivery. It hopes to increase its market share in its take-out business, position the brand as a Yutian Zhaixiang fast food restaurant, expand KFC's business scope and improve consumer reputation And love.

Case details

Brand : KFC

Brand owner : Yum China

Main Agency : Mindshare Media

Put on the market : Mainland China

Launch time : May 16, 2019-August 15, 2019

Industry : Catering

Media channels : social media, outdoor advertising, weather apps

Budget : 5 million

Case summary...