Campaign details
Brand: KFC Brand owner: Yum! Brands Entrant company: Ogilvy PhilippinesIdea creation: Ogilvy Makati City Market: Philippines Sector: Restaurants & takeaways Media channels: Social media, Websites & microsites, Outdoor, Out-of-home, Merchandise & free gifts Budget: Up to 500k
Executive summary
As a brand that aims to push trailblazing ideas that fire people up, KFC knew it wouldn’t be enough to just release a social media post in support of Pride.
With much of the LGBTQIA+ community disheartened by another cancelled Pride March...