KFC Philippines: KFC Pride-Thru

Lyssa Ajero, Mark Jamisola, Dan Anabo

QSR brand KFC grew top-of-mind recall and organic reach in the Philippines by dedicating its drive thru channel to Pride during COVID-19 lockdowns.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: Ogilvy PhilippinesIdea creation: Ogilvy Makati City Market: Philippines Sector: Restaurants & takeaways Media channels:Social media, Websites & microsites, Outdoor, Out-of-home, Merchandise...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today