KFC: Michelin Impossible

KFC, a fast food chain, transformed public perceptions of its food quality in Australia with its campaign Michelin Impossible which aimed to win the restaurant a Michelin Star.

Selected creative: KFC – Michelin Impossible

Read the full campaign case study

Credits

Agency: Ogilvy Sydney / MediaCom SydneyArt Director: Tom MacPhailCopywriter: Jake Ausburn / Wilson KwongDigital Associate Director: Claudia DominguesDigital Strategy Director:...