KFC: Michelin Impossible

KFC, a fast food chain, transformed public perceptions of its food quality in Australia with its campaign Michelin Impossible which aimed to win the restaurant a Michelin Star.

Campaign video: KFC – Michelin Impossible

Read the full campaign case study

Selected creative: KFC – Michelin Impossible

Credits

Creative agency: Ogilvy SydneyArt Director: Tom MacPhailCopywriter: Jake Ausburn / Wilson KwongExecutive Business Director: Leigh BignellExecutive Creative Director: Gavin McLeodGroup Account Director: Cassie PoinerGroup Creative Director: Shaun BranaganHead of Strategy: Ryan O'ConnellSenior Account Director: Charlotte Jones / Jessica FaraharSenior Account Manager: Ellen CorrSenior Agency Producer: Amanda BennieSenior Art Director: Carl RobertsonSenior Copywriter: Blake ArthurSocial Strategist:...

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