KFC: Launching Local Chicken

Maxime Menant, Remie Abdo

QSR brand KFC used a TV, social media and outdoor campaign to publicise its use of fresh Saudi chicken in order to appeal to national pride and boost sales in Saudi Arabia.

Campaign details

Brand: KFC Brand owner: Yum! Lead agency: TBWA\RAAD Contributing agency: Hearts & Science Market: Saudi Arabia Industries: Restaurants & takeaways Media channels:Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, P Up to 500k

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