E-sports is the ultimate battleground for young Chinese today, especially League of Legends, the world's most popular e-sports event. KFC created their in-game virtual character "Colonel KI", who is the hottest and most talked about influencer of League of Legends since its inception in 2018. However, the expectations of League of Legends fans have already risen.
Case Details
Brand: KFC
Brand owner: Yum China YUM CHINA
Main Agency: Mindshare China
Main agency holding group: WPP
Launched on the market: Mainland China
Delivery time: less than 3 months
Industry: Food and Catering
Media Channels:Influencers (Stars/Celebrity Spokespersons),...
