KFC: KFC weddings

Fast-food brand, KFC, achieved brand fame through earned PR by encouraging people in Australia to stuff judgement and have their wedding catered by KFC.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom SydneyPR: Ogilvy Australia, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels:Events & experiential,...

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