Fast-food brand, KFC, achieved brand fame through earned PR by encouraging people in Australia to stuff judgement and have their wedding catered by KFC.
Campaign details
Brand: KFCBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom SydneyPR: Ogilvy Australia, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels:Events & experiential,...
