Campaign details
Brand: KFCBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom SydneyPR: Ogilvy Australia, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels: Events & experiential, Magazines - consumer, Public relations, Websites & micrositesBudget: 500k - 1 million
Executive summary
'Judgement culture' in Australia means that just by what you eat - and where you buy it from - you're opening yourself up to people's prejudice about who you are, how well off you are (or not), where you belong,...