KFC: KFC Double Down

Quick service restaurant chain KFC's Double Down burger cooked up a humorous, but candid, multichannel campaign that issued an unashamed call-to-arms to India's chicken-lovers and reignited sales post-COVID.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: OgilvyIdea creation: Ogilvy Gurgaon Market: India Sector: Restaurants & takeaways Media channels: Print - general, Outdoor, Out-of-home, Social media, Television & Connected TV

Campaign video

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