KFC, the fast-food chain, ventured into the gaming world to connect with its audience in a different way in the Philippines.
Campaign details
Brand: KFCBrand owner: Yum! BrandsEntrant company: Grantline, Inc., Quezon CityIdea creation: Ogilvy Philippines, Makati CityMarket: The PhilippinesSector: Restaurants & takeawaysMedia channels:Gaming & in-game advertising, Merchandise...
