KFC: Kentucky Fried Crossing

KFC, the fast-food chain, ventured into the gaming world to connect with its audience in a different way in the Philippines.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: Grantline, Inc., Quezon CityIdea creation: Ogilvy Philippines, Makati CityMarket: The PhilippinesSector: Restaurants & takeawaysMedia channels:Gaming & in-game advertising, Merchandise...

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