KFC: Kentucky Fried Crossing

KFC, the fast-food chain, ventured into the gaming world to connect with its audience in a different way in the Philippines.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: Grantline, Inc., Quezon City Idea creation: Ogilvy Philippines, Makati City Market: The Philippines Sector: Restaurants & takeaways Media channels: Gaming & in-game advertising, Merchandise & free gifts, Public relations, Social media No budget

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