As a sub-brand of KFC, KFC K-Coffee faces the more mature domestic coffee market and the KFC brand has been deeply involved in the e-sports field for many years. It hopes to engage in dislocation competition and create a coffee drinking scene for young people through the e-sports field to enhance the coffee market. Brand share.
Brand : KFC
Brand owner : Yum China
Main agency : Mindshare (Shanghai)
Put on the market : Mainland China
Launch time : December 9, 2019-December 29, 2019
Industry : Catering
Media channels: social media, outdoor advertising, APP, online video, game live...