Campaign details
Brand: KFCBrand owner: Yum! ChinaEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Restaurants & takeawaysMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Social media, Sponsorship - sports, Television, Word of mouth, influencersBudget: 1 - 3 millionCampaign video
Creative assets
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