KFC: Join hands with your idol

K-Coffee, a coffee brand that was part of Yum! China's KFC group, launched a campaign in China to target esports fans and stand out in a saturated market.

Campaign details

Brand: KFCBrand owner: Yum! ChinaEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Restaurants & takeawaysMedia channels:Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Social media, Sponsorship...