KFC: How we grew KFC Delivery by disrupting our own restaurant business

KFC, a quick-service restaurant, sponsored ITV's coverage of the FIFA World Cup in the UK, breaking through the 'restaurant eclipse', to reframe KFC Delivery as a challenger to KFC restaurants and drive penetration.

Summary

Sometimes you are your own worst enemy

There comes a point in the life of every business where the strengths that served it well in the past turn out to be weaknesses for future growth. The famous 'Innovator's Dilemma' shows that in order to win new customers, with new products and services, you have to take the risk of disrupting your core business. Those that don't - like Blockbuster turning down the opportunity to invest in Netflix - can find that the 'safe' path turns out to be anything but.

That's exactly the problem KFC faced in 2022 as...

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