KFC: How the bucketheads pivoted, and saved KFC’s summer

Ryan O'Connell

KFC, a restaurant chain, launched a campaign in Australia to achieve its average sales growth of 6.4%, maintain brand saliency, and reach one million Australians.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: Ogilvy Australia - AustraliaIdea creation: Ogilvy SydneyMarket: Australia & New ZealandSector: RetailMedia channels:Online display, Virtual & augmented reality, Word of mouth, Influencers,...

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