Campaign details
Brand: KFC Brand owner: Yum! Brands Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Restaurants & takeaways Media channels: Email marketing, Mobile & apps, Social mediaBudget: Up to 500k
Executive summary
From promotion to temptation.
People go on aggregators before they’ve even decided what to eat. But when you’re a restaurant, that means reduced margins and high fees.
It made sense for KFC to boost orders on its app, but to do that, it needed to drive downloads, traffic...