KFC, a QSR brand, created the first ever gaming entertainment IP, Playground, to associate the brand with e-gaming and engage with the new and loyal KFC fans by taking the proposition and product codes to the Indian e-gaming community and become part of their lifestyle.
The online business / marketing objective
To associate KFC with e-gaming and engage with the new and loyal KFC fans by taking the brand proposition & product codes to the Indian egaming community (players + viewers) and become a part of their lifestyle....