KFC: Famous Chicken

A campaign by KFC, the fried chicken fast-food company, in Canada, helped them outperform their rivals who were introducing similar chicken sandwiches.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: Wavemaker, TorontoMarket: CanadaSector: Restaurants & takeawaysMedia channels:Mobile & apps, Newspapers, Outdoor,m out-of-home, Programmatic display, Sales promotion, Search marketing,...