Campaign details
Brand: KFCBrand owner: Yum! BrandsEntrant company: Wavemaker, TorontoMarket: CanadaSector: Restaurants & takeawaysMedia channels: Mobile & apps, Newspapers, Outdoor,m out-of-home, Programmatic display, Sales promotion, Search marketing, Social media, TelevisionBudget: 500k - 1 million
Executive summary
As the infamous Chicken Sandwich Wars raged on in 2020 in the US, KFC Canada felt safe in the knowledge that they remained unchallenged in their market… Until their main rival from below the border announced their sandwich would launch in Canada the following September.
KFC knew they had to act...