KFC: esport's COVID Hero

Fast-food brand, KFC, gained the love and respect of eSports fans in China with its sponsorship of the League of Legend's Premier League tournament.

Campaign details

Brand: KFCBrand owner: Yum ChinaEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Restaurants & takeawaysMedia channels: Events & experiential, Online video, Packaging & design, Social media, Sponsorship - SportsBudget:...