KFC: E-sports first private domain marketing-a cool 180-day KFC card

Case details

Brand : KFC

Brand owner : Yum China

Main agency : Mindshare (Shanghai)

Secondary agency : Riot Games, Tencent

Put on the market : Mainland China

Delivery time : October 7th-November 10th, 2020

Industry : Catering

Media channels: social media, apps, live...