KFC: E-sports first private domain marketing-a cool 180-day KFC card

Jessia zhu

Case details

Brand : KFC

Brand owner : Yum China

Main agency : Mindshare (Shanghai)

Secondary agency : Riot Games, Tencent

Put on the market : Mainland China

Delivery time : October 7th-November 10th, 2020

Industry : Catering

Media channels : social media, apps, live broadcast platforms, websites, online communities,

Budget : 4.2 million

Case summary

The 2019 League of Legends Global Finals kicked off in Europe. Watching the game across time differences affected the daily dining habits of e-sports players. How to turn players who stayed up late to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands