KFC: Colonel KI's collector cards

KFC, a restaurant chain, launched a campaign in China to reverse the negativity between Chinese fans and bring their focus back to a common victory.

Campaign details

Brand: KFCAgency: Mindshare ChinaEntrant Region: APAC



Back in 2018, KFC created Colonel KI (KFC-AI) – KFC's AI persona in-game for predicting League of Legend (LoL) winners. The algorithm in the form of Colonel KI was capable...

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