KFC: Colonel KI’s collector cards

KFC, a restaurant chain, launched a campaign in China to reverse the negativity between Chinese fans and bring their focus back to a common victory.

Campaign video: KFC – Colonel KI’s collector cards

Read the full campaign case study

Selected creative: KFC – Colonel KI’s collector cards

Credits

Media agency: Mindshare ShanghaiAccount Director: Kathy RenBusiness Director: Erika LinContent Manager: Chandler Liu / Collin DuContent Supervisor: Jessia ZhuContent+ Managing Director: Bolin WangGeneral Manager Content+: Yi LiuGeneral Manager: Stanley TaoManaging Director: Carey WangMarketing Executive: Stacy YuanMarketing Lead: Nicholas ShortSenior Content Executive:Keith Guo / Yuki Zhao...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands