KFC: Colonel Ki's Collector Cards

Jessia Zhu, Nicholas Short, Stacy Yuan

KFC, a restaurant chain, launched a campaign in China to reverse the negativity between Chinese fans and bring their focus back to a common victory.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: RetailMedia channels:Sponsorship - event, Property, Events & experiential, Word of mouth,...

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