KFC Colonel KI-the first colonel to conquer e-sports fans

Case details

Brand: KFC

Brand owner: Yum China

Main Agency: Mindset China

Put on the market: Mainland China

Launch time: 2018.10.1 – 2018.10.31

Industry: Catering industry

Media channels: live broadcast, H5, APP

Case summary

As e-sports gains more and more attention...