KFC Colonel KI-the first colonel to conquer e-sports fans

Benjamin Condit，Yi Liu，Nicholas Short

Case details

Brand: KFC

Brand owner: Yum China

Main Agency: Mindset China

Put on the market: Mainland China

Launch time: 2018.10.1 – 2018.10.31

Industry: Catering industry

Media channels: live broadcast, H5, APP

Case summary

As e-sports gains more and more attention in China, KFC has found a new and in-depth way to connect with them according to the needs of the audience. In order to perfectly integrate with the audience's e-sports experience, KFC developed Colonel KI, an AI algorithm role tailored specifically for the prediction of e-sports competition results. Colonel KI can...

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