KFC: Colonel KI – E-sports hero under the 2020 epidemic

Case details

Brand: KFC

Brand owner: Yum China

Main Agency: Mindset China

Put on the market: Mainland China

Launch time: 2020.2.14-2020.3.22

Industry: Catering

Media channels: live broadcast, social media

Budget: 0

Case summary

League of Legends is the most popular e-sports...