KFC: Colonel KI – E-sports hero under the 2020 epidemic

Case details

Brand: KFC

Brand owner: Yum China

Main Agency: Mindset China

Put on the market: Mainland China

Launch time: 2020.2.14-2020.3.22

Industry: Catering

Media channels: live broadcast, social media

Budget: 0

Case summary

League of Legends is the most popular e-sports game in the world. In the beginning of 2020, due to the impact of the epidemic, the LPL spring competition, which Chinese players are most concerned about, had to be postponed, which also led to the stagnation of the long-term marketing resources of KFC, the event sponsoring partner, in...

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