KFC: Bucket Ball free hit

Fast-food chain, KFC, acquired customer data and generated revenue with its Bucket Ball promotion in Australia.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom SydneyPR: Ogilvy Australia, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels:Merchandise & free...