KFC: Backdoors

Global QSR brand KFC needed to grow awareness, share and sales in a competitive Spanish market so it ran a campaign to attract competitors' employees.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: PS21, MadridMarket: SpainSector: Restaurants & takeawaysMedia channels: Online video, Outdoor, out-of-home, Social media, TelevisionBudget: Up to 500k

Campaign video

Creative assets

Read the...
Not a subscriber?

Schedule your live demo with our team today