KFC: Backdoors

Global QSR brand KFC needed to grow awareness, share and sales in a competitive Spanish market so it ran a campaign to attract competitors' employees.

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: PS21, MadridMarket: SpainSector: Restaurants & takeawaysMedia channels: Online video, Outdoor, out-of-home, Social media, TelevisionBudget: Up to 500k

Campaign video

Creative assets

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