KFC Australia: Viewer verdict

Fast-food brand, KFC, leveraged a behavioural nuance of sports fans to acquire app users and grow sales in Australia.

Campaign details

Brand: KFC AustraliaBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels:Gaming & in-game advertising, Outdoor,...