KFC Australia: Did someone say KFC? News layer

Fast-food chain, KFC, devised a new marketing model to drive both short-term sales and long-term brand success in Australia.

Campaign details

Brand: KFC AustraliaBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels:Online video, Social media, Television,...