Campaign details
Brand: KFCBrand owner: Yum! BrandsEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: TBWA/RAAD DubaiMarket: Middle East & North AfricaSector: RetailMedia channels: Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Print - general, Unspecified, Livestreaming, Packaging & design, Websites & micrositesBudget: Up to 500k
Executive summary
This case study demonstrates how fast-food brand KFC went beyond the usual giveaways and sponsorships and instead hacked its own ordering process to connect with gamers in Saudi Arabia.
With just a few tweaks to the website's code, and...