KFC: Always IN

Fast food brand, KFC, dominated social platform rankings and grew market share in Spain by behaving like a Twitter native.

Restaurants & takeaways
Spain
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
4 - Brand Builder

Campaign details

Brand: KFCBrand owner: Yum! BrandsEntrant company: PS21, MadridMarket: SpainSector: Restaurants & takeawaysMedia channels: Social mediaBudget: No budget

Campaign video

Creative assets

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