KFC: 7-minutes express pick-up

KFC, a fast food company, increased online awareness and footfall rates in India by introducing a way for customers to quickly find a KFC store near them.

Campaign details

Brand: KFCAgency: Blink DigitalRegion: APAC

Campaign video

Strategy

Objective

In India, KFC launched a 7 min Express Pickup offering with the tagline- 'Taste Amaze, Mile Tez', promising the signature taste of KFC & Safety, in 7 mins. With an irresistible offering like this, KFC wanted help in engaging with relevant audiences and driving mass adoption. KFC was looking at a solution which could provide a high reach and engagement among the most relevant audiences

Target Audience

Audiences in and around physical KFC outlets across India were targeted through this campaign.

Creative Strategy

The...

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