KFC: 7-minutes express pick-up

KFC, a fast food company, increased online awareness and footfall rates in India by introducing a way for customers to quickly find a KFC store near them.

Campaign details

Brand: KFCAgency: Blink DigitalRegion: APAC

Campaign video



In India, KFC launched a 7 min Express Pickup offering with the tagline- 'Taste Amaze, Mile Tez', promising the signature taste of KFC & Safety, in 7 mins. With an irresistible offering like this, KFC wanted help in engaging with relevant audiences and driving mass adoption. KFC was looking at a solution which could provide a high reach and engagement among the most relevant audiences

Target Audience

Audiences in and around physical KFC outlets across India were targeted through this campaign.

Creative Strategy


Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands