Key: The Key to Your Better Retirement

Key, a retirement finance company, used social proofing and local data to target over 55s in the UK and show them how many of their neighbours were already benefiting from expert advice.

Campaign details

Brand: Key Advertiser: Key Agency: WDMP Country: UK

Campaign Overview

The key to better retirement

Property is the biggest untapped source of wealth for the UK's older population, but just 3% of over-55s said they considered equity release for later-life planning.