Key Questions in a Time of Transformation

Short interviews on the "big issues" facing today's marketers; interviewees include Stephen Quinn (executive vice president and cmo, Walmart), Esther Lee (senior vice president of brand marketing and advertising, AT&T) and Thomas Haas (cmo, Siemens).

Key Questions in a Time of Transformation

Ellen Neuborne

What are the big issues facing the marketing community today? What does the past tell us? What does the future hold? To address these big questions, ANA Magazine interviewed a panel of current and former ANA board members: Stephen Quinn, executive vice president and CMO, Wai mart; Rebecca Saeger, executive vice president and CMO, Charles Schwab (and outgoing ANA chair); Esther Lee, senior vice president of brand marketing and advertising, AT&T; Thomas Haas, CMO, Siemens; and Jim Garrity,former CMO,...

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