Key insights for Asian brands to drive growth with personalisation

With consumers having greater access and power to switch brands easily, marketers must ensure consumer attention and drive growth with personalisation, according to a panel of experts at the Mint Marketing Summit.

Market fragmentation has been a reality for marketers for ages. But with limited brand choices and selling channels, consumer journeys in the past followed a linear path, making it easier for brands to attract and retain consumers.

However, this is no...