Keurig Dr Pepper: Brew the love

Keurig, a producer and distributor of hot and cold beverages, launched a campaign in the USA to create a deeper emotional connection with drip coffee drinkers.

Campaign details

Brand: Keurig Dr PepperBrand owner: Keurig Dr PepperEntrant company: Havas New YorkIdea creation: Keurig Dr Pepper, PlanoMarket: United StatesSector: Home appliances, Hot drinksMedia channels: Online display, Online video, Programmatic display, Search marketing, Social media, Spoinsorship - media, Television, Video on demandBudget: Over 20 million

Executive summary

While a majority of American homes have coffee makers in their kitchens, coffee makers are a back-of-mind, only "replace if I have to" category; and when people do replace them, they typically reach for what they had...

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