Keurig: Brew the Love

Keurig, a fast-moving consumer goods brand, launched a campaign in North America to grow penetration, establish brewer attributes, and drive a connection to the brand.

Campaign details

Brand: Keurig Brand owner: Keurig Dr Pepper Entrant company: HavasIdea creation: Havas New York Market: United States Sector: Home appliances Media channels: Content marketing, Word of mouth, Influencers, KOLs, Sponsorship - media, Social media, Online display, Online video, Magazines - consumer, Point-of-purchase, In-store, Video on demand, Programmatic display Budget: 1 - 3 million

Executive summary

While a majority of American homes have coffee makers in their kitchens, coffee makers are markedly a back-of-mind, “only replace if I have to” category; and when...

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