Keurig: Brew the Love

Lauren Campbell, Andrew Vessels, Alexis de Montaigu

Keurig, a fast-moving consumer goods brand, launched a campaign in North America to grow penetration, establish brewer attributes, and drive a connection to the brand.

Campaign details

Brand: Keurig Brand owner: Keurig Dr Pepper Entrant company: HavasIdea creation: Havas New York Market: United States Sector: Home appliances Media channels:Content marketing, Word of mouth, Influencers, KOLs, Sponsorship - media, Social media, Online...

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