Keurig: Brew the Love

Lauren Campbell, Andrew Vessels, Alexis de Montaigu

Keurig, a fast-moving consumer goods brand, launched a campaign in North America to grow penetration, establish brewer attributes, and drive a connection to the brand.

Campaign details

Brand: Keurig Brand owner: Keurig Dr Pepper Entrant company: HavasIdea creation: Havas New York Market: United States Sector: Home appliances Media channels: Content marketing, Word of mouth, Influencers, KOLs, Sponsorship - media, Social media, Online display, Online video, Magazines - consumer, Point-of-purchase, In-store, Video on demand, Programmatic display Budget: 1 - 3 million

Executive summary

While a majority of American homes have coffee makers in their kitchens, coffee makers are markedly a back-of-mind, “only replace if I have to” category; and when...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands