Kern: Precision Valentines Day
CLIENT • Kern
THE TEAM • David Harris, Nick Hearne, James Nester, Chris Lawson.
WHAT IS WONDERFULABOUT THIS WORK? • Kern calibrates and distributes some of the most accurate scales in the world. Valentine's Day was a fantastic opportunity to remind customers, while building the Kern brand in an unexpected way. 95% open rate, 60% click through rate, plus five new customers and two resellers (1,400% ROI). 50% response from 50 top customers. Part of a campaign that has resulted in a 30% increase in revenue since inception in 2009