Kérastase: Chroma Absolu VR activation

Kérastase, a leading luxury professional haircare brand, increased the number of in-salon services and user-generated content in India by incorporating a VR experience into their service.

Campaign details

Brand: KérastaseAgency: Wavemaker IndiaRegion: APAC

Strategy

Objective

The Chroma Absolu range is a new launch focused on hair care for people who have coloured their hair. Kérastase caters to a premium and affluent customer base who expect...

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