Kérastase: Chroma Absolu VR activation

Kérastase, a leading luxury professional haircare brand, increased the number of in-salon services and user-generated content in India by incorporating a VR experience into their service.

Campaign details

Brand: KérastaseAgency: Wavemaker IndiaRegion: APAC

Strategy

Objective

The Chroma Absolu range is a new launch focused on hair care for people who have coloured their hair. Kérastase caters to a premium and affluent customer base who expect skilled and luxury treatments in salons. Hairdressers are first touchpoint for customers to experience the Chroma Absolu products. Hence, educating the community and encouraging in-salon color care is vital for the brand.

The New Chroma Absolut is an innovative range that uses breakthrough acid technology to nourish & strengthen colored hair. This advanced hair care solution...

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