Kerala Tourism: Maya

The launch of the Maya chatbot on WhatsApp by Kerala Tourism was a strategic move to provide virtual travel assistance, 24/7, to travellers across the world who wish to visit Kerala.

Campaign details

Brand: Kerala Tourism Brand owner: Kerala Department of Tourism Entrant company: Stark CommunicationsIdea creation: Stark Communications Kerala Market: India Sector: Destinations and locations Media channels: Social mediaBudget: Up to 500k

Executive summary

Kerala Tourism has launched a WhatsApp chatbot named Maya to provide virtual travel assistance to travellers across the world who wish to travel to Kerala.

The chatbot enables tourists to access information and updates about the tourism ecosystem in the state by sending a ‘Hi’ to the state-owned WhatsApp...

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