Campaign details
Brand: Kerala Tourism Brand owner: Kerala Department of Tourism Entrant company: Stark CommunicationsIdea creation: Stark Communications Kerala Market: India Sector: Destinations and locations Media channels: Social mediaBudget: Up to 500k
Executive summary
Kerala Tourism has launched a WhatsApp chatbot named Maya to provide virtual travel assistance to travellers across the world who wish to travel to Kerala.
The chatbot enables tourists to access information and updates about the tourism ecosystem in the state by sending a ‘Hi’ to the state-owned WhatsApp...