Kenya Ports Authority: Operatonalisation of the first berth of Lamu Port

Kenya Ports Authority, the state corporation, executed a media campaign in Kenya.

a.) Opening Statement

In April 2021, Kenya Ports Authority challenged Redhouse Public Relations to support them mobilize media around the operationalization of the first berth at Port of Lamu.

At the time, media was a frenzy with articles that the port...