a.) Opening Statement
In April 2021, Kenya Ports Authority challenged Redhouse Public Relations to support them mobilize media around the operationalization of the first berth at Port of Lamu.
At the time, media was a frenzy with articles that the port was just but a white elephant. Media and industry experts questioned its viability, threats of insecurity, waning interest by two transshipment countries. Redhouse Public Relations planned and executed a country-wide multiplatform media campaign.
The campaign focused on breaking down the benefits of Port of Lamu by highlighting the socio-economic and regional impact of Kenya's second seaport in the region....