Campaign details
Brand: Kentucky Fried ChickenBrand owner: Grantline Inc.Agencies: Grantline Inc., Ogilvy & Mather Philippines Inc.Market: PhilippinesSector: Restaurants & takeawaysMedia channels: Gaming & in-game advertising, Merchandise & free giftsBudget: No budget
Executive summary
This case demonstrates how passion beats promotion when 2020's restrictions could have called for default tactics – how KFC trailblazed a typical consumer experience, making its way into conversations and sales.
Quick service restaurant (QSR) brand KFC has one-third the number of stores of McDonald's and Jollibee in the Philippines. With half of...