Kentucky Fried Chicken – Finger Lickin’ Good results: how celebrating taste reversed the fortunes of KFC

In 2005, KFC was facing a declining market, a hostile media environment and an increasing national obsession with childhood obesity and healthy-eating.
Agency: BBHAuthors: Jude Lowson, Ed Booty, Debbie Williams, Paul Dyson, Vishal Patel and Patricia McDonald

Kentucky Fried Chicken – Finger Lickin' Good results: how celebrating taste reversed the fortunes of KFC

INTRODUCTION

This is the story of a dramatic...

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