Kentucky Fried Chicken – Finger Lickin’ Good results: how celebrating taste reversed the fortunes of KFC
Jude Lowson, Ed Booty, Debbie Williams, Paul Dyson, Vishal Patel and Patricia McDonald
In 2005, KFC was facing a declining market, a hostile media environment and an increasing national obsession with childhood obesity and healthy-eating.
| Agency: BBH | Authors: Jude Lowson, Ed Booty, Debbie Williams, Paul Dyson, Vishal Patel and Patricia McDonald |
Kentucky Fried Chicken – Finger Lickin' Good results: how celebrating taste reversed the fortunes of KFC
INTRODUCTION
This is the story of a dramatic...
