Kent County Council – welcome to a new type of communication channel: welcome to House

James Joice

This paper describes the use of a new type of "channel" by Kent County Council in an attempt to communicate more effectively with teenagers on matters such as unprotected sex, drinking, drugs and smoking.

Kent County Council – welcome to a new type of communication channel: welcome to House

M&C Saatchi

SUMMARY

This case describes how we created a new type of 'channel' to solve both a communication and social problem; teenagers.

Our brief was to discourage...

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