Kendra Scott is a designer, founder, but foremost, a mother. In 2021, we set out to increase her brand's share of voice while continuing to support its ongoing philanthropic efforts (especially for moms).
Recognizing the stress of the then-current climate, our 2021 Mother's Day campaign put a necessary spotlight on the importance of stress and mental wellness, particularly for mothers.
According to USC's ongoing coronavims survey, job loss, additional child care duties, and general mental distress disproportionately affected women from the beginning of the pandemic. 1 in 3 working mothers reported that they were the main...